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Localize Translations To Reach Customers

By 2020 nearly one third of your targeted audience may speak another language.  Are you speaking their language in your marketing campaigns?

The terms translation and localization are often used interchangeably. understanding what sets them apart can help you (and your brand) globalize more efficiently and profitably.

  • Translation is the process of changing an original (source) language version into a different (target) language by simply substituting words from one language to another—in context.
  • Localization is the process of adapting your content and applications for regional—or local—consumption. It goes beyond translation to modify the source language and nuance the content to appeal to your customer’s cultural preferences in their own target language.
  • Key Applications for Localization: Websites, software, linguistic testing, online apps, and mobile apps

For a risk free assessment of how well you are localizing your marketing messages, click here.